In order to accelerate the construction of industrial quality brands and promote the full implementation of "Made in China 2025", the General Office of the Ministry of Industry and Information Technology recently issued a "Notice on the work of industrial quality brand building in 2016", the deployment of industrial quality brand building work in 2016.

The Notice requires that the competent departments of industry and information technology, the relevant industry associations should, according to the relevant requirements of the region and industry, implement the "proposal of the Central Committee of the Communist Party of China on the formulation of the thirteenth five-year plan for national economic and social development" and "Made in China 2025", strengthen the planning and deployment of quality and brand building work, the development of regional and industry quality brand of planning (action plan), or in the relevant Planning (action plan) to enhance the quality and cultivate the brand as an important element, to determine the work objectives and work content. The competent departments of industry and information technology around the implementation of quality brand planning (action plans), strengthen organizational leadership, and do a good job of deployment. Conditional areas, to establish a collaborative work mechanism within the competent departments of industry and information technology quality brand, to promote the quality of brand building work to achieve a good start to the "Thirteenth Five-Year".

"Notice" clarifies the quality of brand work in 2016, the seven key work: First, the main role of enterprise quality brand building. Continue to organize industrial enterprises to carry out quality and reputation commitment activities to guide enterprises to consciously fulfill their quality responsibilities, expand the social impact of commitment activities, and explore the establishment of enterprises to fulfill the commitment of the tracking feedback mechanism. Continue to improve the construction of industrial product quality enterprise self-declaration platform to encourage enterprises through self-declaration of the form of the physical quality of the product and express the level of standards. Continue to promote the establishment of food production enterprises above the scale to improve the integrity of management system.

Second, improve the quality of brand public service system. Support the construction and improvement of a number of quality brand public service platform, to enhance the platform's professional service capacity. Relying on industry associations and small and medium-sized enterprise service system, accelerate the improvement of small and medium-sized enterprises public service platform quality brand service capacity, for small and medium-sized enterprises to carry out basic training, diagnosis and consultation, management system certification, brand cultivation, results promotion and standards and other services.

Third, to enhance the quality of technical infrastructure security capabilities. Made in China 2025" ten key areas and food, industrial consumer goods as the focus, support industry associations, standardization of professional institutions to strengthen the dissemination of standards. Encourage enterprises, social intermediary organizations and industrial technology alliances, the development of corporate standards, group standards that are stricter than national and industry standards.

Fourth, the promotion of advanced quality management methods. Continue to organize quality benchmarking activities, the selection of about 30 national quality benchmarking with wide applicability, the organization of four national quality benchmarking exchange learning activities to guide enterprises to deepen the practice of quality benchmarking successful experience. Further improve the quality benchmarking service platform, explore the establishment of quality benchmarking enterprise alliance, expand the influence of quality benchmarking activities.

Five is to promote industrial brand cultivation work. Continue to carry out pilot demonstrations of industrial enterprise brand cultivation, deepen the promotion of regional brand building pilot demonstration of industrial clusters, and support the organization of quality upgrading activities in regional brand pilot demonstration areas of industrial clusters.

Sixth, promote the physical quality of industrial products to improve. Relying on industrial foundation project, play the role of industrial technology foundation public service platform, "Made in China 2025" ten strategic industries as the focus, the organization and implementation of non-competitive common quality issues in the industry to tackle the project, to carry out quality improvement process optimization action. Continue to support industry associations to carry out quality activities, strengthen the physical quality of comparison, quality technology research, group standards development and revision.

Seventh, strengthen policy research and regulatory construction. Accelerate the "three-year action plan to improve the quality of manufacturing brands (2016-2018)" and "industrial quality infrastructure capacity to enhance the "Thirteenth Five-Year Plan" preparation, good deployment and implementation. Cooperate with the government's performance assessment of quality work, support professional institutions to carry out industrial quality brand building and supply-side reform, quality cost of new advantages and other topics of research, strengthen the quality of brand policy and evaluation index research.

The "Notice" requires that the role of synergy. Adhere to the enterprise as the main body, stimulate the endogenous power of enterprises, and guide enterprises to take the initiative to strengthen the quality of brand work. To strengthen the planning organization. Local industry and information technology departments, relevant industry associations to seize the "Thirteenth Five-Year" opening opportunity, on the one hand, to strengthen the quality of brand building planning, quality brand to lay the foundation for sustainable development. On the other hand, we must actively plan and deploy the annual work, in accordance with the requirements of this notice, the development of annual work plans and implementation plans, clear responsibilities, organization and implementation. In addition, to grasp the work of publicity. Strengthen cooperation with the publicity department, do a good job on the overall planning of industrial quality brand building publicity, increase publicity, expand the impact of society, to create a good social atmosphere for the quality of the brand.

According to the schedule, March to April this year for the start-up phase, April to October for the promotion phase, November to December for the summary phase.